MSI Named Top 25 Best Taiwan Global Brands 2025, Driving Brand Evolution via Cross-Domain Innovation

January 06, 2026

Reaching a Record Brand Value of US$218 Million Through a Strategic All-Encompassing Intelligent Presence

MSI, a global leader in gaming and high-performance computing, has been named Top 25 in the "2025 Best Taiwan Global Brands". This prestigious recognition, organized by the Industrial Development Administration, Ministry of Economic Affairs (MOEA) and executed by the Taiwan Institute of Economic Research (TIER) in collaboration with Interbrand, highlights MSI’s powerful growth momentum and brand resilience.

Sam Chern, Vice President of Marketing at MSI, stated: "Retaining our position among the Top 25 Best Taiwan Global Brands validates the success of MSI’s cross-domain innovation and transformation strategy. In this era of technological empowerment, we have moved beyond technical specifications to focusing on solving user pain points through precision-engineered solutions. We are extending our brand influence from a gaming authority to smart lifestyle and enterprise solutions, creating long-term and visionary value for global consumers."

Record-Breaking Total Brand Value: MSI Demonstrates Strong Growth

According to the 2025 brand valuation report, the total value of Taiwan’s top 25 brands has reached a historic high of US$15.149 billion. Amidst this growth, MSI’s brand value reached US$218 million in 2025, a 3% increase from the previous year, reflecting strong market recognition of our brand upgrade strategy.

Core of Brand Upgrade: Evolution into a Full-Spectrum Tech Leader

MSI has proactively driven brand repositioning, extending core technologies into diverse fields to build a robust competitive moat:

Value Escalation via Strategic Cross-Domain Expansion: MSI has integrated its high-performance computing DNA into enterprise-grade applications, including AI servers, industrial automation solutions, and smart retail, achieving deep growth in the commercial sector.
Diversifying into Smart Life Territory: In response to global carbon reduction and energy transition trends, MSI is actively investing in Electric Vehicle (EV) charging solutions and AIoT, implementing innovative technology in everyday life scenarios.
Deepening the "People-Centric" Experience: By focusing on actual user needs, MSI transforms complex technologies into intuitive products and services, building long-term trust with global users through consistent interaction.

MSI remains committed to the "ONE MSI" philosophy, integrating brand resources and collaborating with partners for mutual success. Facing the rapid changes of the AI era, MSI will continue to deepen its brand value and international influence through its "People-Centric" spirit.

MSI：https://www.msi.com
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MSI Facebook：https://www.facebook.com/MSIGaming
MSI Instagram： https://www.instagram.com/MSIGaming
MSI X：https://twitter.com/msitweets